Sustainability

Sustainability

True luxury requires responsibility.
At Lovetrigger, that means designing with care, producing with respect, and creating with an eye for the world around us. Sustainability isn't a separate issue for us, but a natural part of every process—from material selection to production method, from idea to finished product.

We work with materials that matter. Organic cotton forms a crucial foundation: pure, soft, and strong, grown with significantly less water and without chemical pesticides. Because quality starts at the source. We also use recycled cotton and recycled polyester, materials we consciously reuse to give existing raw materials a second life, without compromising comfort or performance.

We also work with deadstock: high-quality fabrics that would otherwise remain unused. By transforming these into new designs, we reduce waste and create pieces with their own unique character and story. Each item is therefore limited by definition—not as a marketing strategy, but as a logical consequence of conscious choices.

Upcycling plays a natural role in this. Existing materials and garments are reworked into new street-couture designs. Unique, unrepeatable, and with a tangible past. Luxury born not from abundance, but from attention.

Wherever possible, we produce locally. Proximity provides control, shortens routes, and makes collaboration personal. We know the people behind our products and build long-term relationships based on trust, craftsmanship, and shared values. Fair wages, safe working conditions, and respectful treatment are not negotiable for us, but the norm.

Our designs are made to last. Not temporary, not trend-driven, but timeless and versatile. Clothes that last for multiple seasons, that adapt to the wearer, not to the speed of the industry. Slow fashion, designed for a world that craves slowing down.

Sustainability is not a claim for Lovetrigger.
It's who we are.